A man stands next to bicycles and a blue truck with a large cardboard box on it on a street in an urban area with storefronts and signage.

Hi, I’m Iouri.

I’m a product manager, photographer, and videographer based in Toronto, with a background in frontend development and a strong eye for visual storytelling, packaging, branding, and product strategy.

My work sits at the intersection of thoughtful design and meaningful user experience. Whether I’m building a product flow, shaping a brand concept, shooting a visual story, or studying how people interact with digital experiences, I care about clarity, emotion, and the small details that make something feel considered.

Outside of work, I’m usually exploring new coffee shops, trying pourovers, or traveling through China, Japan, and Europe with a camera in hand. I love collecting digicams, shooting film, and noticing the details that make a moment feel memorable. I’m drawn to products and brands that feel intentional — the kind where strategy, aesthetics, and human experience all come together.

Through my product and creative work, I hope to use my skills to build experiences that are not only useful, but memorable, intuitive, and meaningful.